A Distinctive Identity for a Travel Brand
Developing a distinctive brand identity and extending it across merchandise, promotional materials and branded environments.
Red Edge Brand Design developed a new visual identity for African Savannah Connections and extended the brand across a range of physical and promotional touchpoints.
African Savannah Connections needed an identity that could communicate its character clearly and translate naturally across the many physical touchpoints used to represent the brand.
The new identity combines a strong wordmark with a distinctive graphic element and a flexible colour system. The result was developed to work across merchandise, promotional materials and branded environments.
The identity was translated into practical branded merchandise, creating consistent and recognisable touchpoints beyond traditional corporate materials.
The branding was extended into display and exhibition environments, giving the organisation a consistent visual presence when interacting with its audience.
The African Savannah Connections identity was translated into a flexible system of branded materials and physical applications, creating a consistent presence across customer-facing touchpoints.
