Evolving the brand
without losing its identity.
NSSF SACCO needed a visual presence that felt more contemporary and relevant while continuing to represent an established and trusted organisation.
BRAND IDENTITY & ROLLOUT
NSSF SACCO
Refreshing a Trusted Identity
A refreshed brand identity designed to give NSSF SACCO a more contemporary, stylish and relevant presence.
PROJECT OVERVIEW
A refreshed identity
for a trusted institution.
Red Edge Brand Design refreshed the NSSF SACCO identity to create a more contemporary, stylish and appealing brand presence while maintaining the familiarity of an established institution.
THE CHALLENGE
Evolving the brand
THE SOLUTION
A stronger visual expression for the brand.
The refreshed identity introduced a more contemporary visual direction and was developed to work consistently across the different environments in which NSSF SACCO communicates with its audience.
THE IDENTITY
The refreshed
NSSF SACCO identity.
NSSF SACCO
BRAND APPLICATIONS
From identity
to application.
The refreshed identity was carried through the brand's physical communication materials and customer-facing environments.
BRAND ROLLOUT
Taking the refreshed identity
into the real world.
Following the refresh, the new identity was implemented across billboards nationally and in different parts of the city.
THE RESULT
A more contemporary presence
for a trusted brand.
The refreshed identity gave NSSF SACCO a stronger visual presence and extended the new brand direction across prominent customer-facing applications.