Evolving the brand
without losing its identity.
NSSF SACCO needed a visual presence that felt more contemporary and relevant while continuing to represent an established and trusted organisation.
LOGO DESIGN & BRAND REFRESH
NSSF SACCO
A contemporary refresh for an established and trusted institution.
PROJECT OVERVIEW
A refreshed identity
for a trusted institution.
Red Edge Brand Design refreshed the NSSF SACCO identity to create a more contemporary, stylish and appealing brand presence while maintaining the familiarity of an established institution.
THE CHALLENGE
Evolving the brand
THE SOLUTION
A stronger visual
expression for the brand.
The refreshed identity introduced a more contemporary visual direction and was developed to work consistently across the different environments in which NSSF SACCO communicates with its audience.
THE IDENTITY
The refreshed
NSSF SACCO identity.
BRAND APPLICATIONS
Bringing the identity
to life.
The refreshed identity was carried through a range of physical brand applications, creating a consistent visual presence across customer-facing materials.
THE RESULT
A more contemporary presence
for a trusted brand.
The refreshed identity gave NSSF SACCO a stronger visual presence and created a consistent foundation for the brand across its applications.