A Bolder Identity for Adventure
A strategic rebrand created to give Wild Chimp Adventures a distinctive visual identity and a stronger presence in the adventure and travel space.
Wild Chimp Adventures approached Red Edge Brand Design to create an effective brand identity that reflected the company's values, purpose and existence.
The brief was to strategically rebrand an established tours and travel business, creating an identity that better reflected its values, purpose and existence while supporting its growth and ability to compete effectively in the market.
Red Edge developed a bold visual direction around the Wild Chimp Adventures name, creating an identity that could work consistently across print, digital, vehicles and physical environments.
The new identity was developed to remain recognisable and consistent across the different ways Wild Chimp Adventures presents itself to customers.
The visual identity extends beyond traditional communication materials into the vehicles used by Wild Chimp Adventures.
The new visual direction was also carried into the digital experience, giving Wild Chimp Adventures a consistent presence across screens and devices.
The rebrand created a more distinctive and cohesive identity for Wild Chimp Adventures, giving the business a visual system that could be carried consistently across its customer touchpoints.
