A Distinctive Identity for Kenyan Coffee
Creating a distinctive brand presence for a coffee brand, from visual identity and packaging to the details that shape the customer's experience.
Gura Volcana is a coffee brand identity project developed around the heritage of its location, its product and the story behind the company.
The identity needed to represent more than simply a coffee product. The brand's location, heritage, product and company story all needed to inform a visual direction that felt distinctive and relevant.
Red Edge began by looking at the heritage of Gura Volcana's location alongside the product and the story behind the company.
These elements became the foundation for a visual identity designed to express the most essential part of the business.
A bespoke logo identity and considered colour direction bring the different parts of the brand story together into one cohesive system.
The bespoke logo brings together the thinking behind the project into a simple and recognisable identity, supported by a carefully considered colour direction.
Gura Volcana's brand identity brings together its location, product and company story through a minimal and sophisticated visual approach.
